Privacy, Cookies
& Terms

Blueprint Base Ltd ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect information you provide when using our website at blueprintbase.co.uk.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What data we collect

We may collect the following personal information when you interact with our website:

• Name and email address when you submit the contact form or sign up for our newsletter
• Organisation name and details about your challenge, if you provide them in the contact form
• Email address if you join the waitlist for the Startup Clarity Tool
• Booking preferences if you schedule a discovery call via Calendly
• Technical data such as your IP address, browser type, and pages visited (via server logs only, not analytics cookies)

How we use your data

• To respond to your enquiry or discovery call request
• To send you the newsletter you signed up for (you can unsubscribe at any time)
• To notify you when the Startup Clarity Tool launches, if you joined the waitlist
• To facilitate booking a discovery call via our Calendly integration
• To comply with our legal obligations

Legal basis for processing

We process your data on the following legal grounds:

• Consent: for newsletter subscriptions and waitlist sign-ups
• Legitimate interests: for responding to contact form enquiries
• Contractual necessity: where processing is required to fulfil a service engagement

Data retention

We retain contact form submissions for up to 24 months. Newsletter subscribers' data is retained until they unsubscribe. You may request deletion of your data at any time by contacting us at hello@blueprintbase.co.uk.

Third-party services

We use the following third-party services that may process your data:

• Web3Forms: processes contact form and newsletter submissions on our behalf
• Calendly: used for scheduling discovery calls. If you book a call, your name and email are shared with Calendly under their own Privacy Policy (calendly.com/privacy)
• Vercel: hosts this website and processes server requests

Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request erasure of your data
• Object to or restrict processing
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at hello@blueprintbase.co.uk.

This Cookie Policy explains how Blueprint Base Ltd uses cookies and similar technologies on blueprintbase.co.uk.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember information about your visit to make the experience smoother and more relevant.

Cookies we use

Cookies we do NOT use

We do not use:

• Google Analytics or any other analytics platform
• Advertising or retargeting cookies
• Social media tracking pixels

Managing cookies

You can withdraw your cookie consent at any time by clearing your browser's local storage or browsing data. You can also configure your browser to block cookies entirely, though this may affect some site functionality.

For more information on managing cookies, visit allaboutcookies.org.

By accessing and using blueprintbase.co.uk, you accept and agree to be bound by the following terms and conditions.

Use of this website

This website is provided for informational purposes. You agree not to:

• Use the site for any unlawful purpose or in any way that could damage, disable, or impair it
• Attempt to gain unauthorised access to any part of the site or its related systems
• Reproduce, distribute, or republish any content from this site without prior written permission
• Use automated tools to scrape, crawl, or extract content from the site

Intellectual property

All content on this website, including text, graphics, logos, and design, is the property of Blueprint Base Ltd or its content suppliers and is protected by UK and international copyright laws. The Blueprint Base name and logo are trademarks of Blueprint Base Ltd.

Free tools

The free tools available on this website (including "Do I Need AI?" and the Startup Clarity Tool) are provided as-is, without warranty of any kind. They are intended as decision-support aids and should not be relied upon as professional advice. Blueprint Base accepts no liability for decisions made based on tool outputs.

Disclaimer of warranties

This website is provided on an "as is" basis without warranties of any kind, either express or implied. Blueprint Base Ltd does not warrant that the site will be uninterrupted, error-free, or free of viruses or other harmful components.

Limitation of liability

To the fullest extent permitted by law, Blueprint Base Ltd shall not be liable for any direct, indirect, incidental, consequential, or punitive damages arising from your use of, or inability to use, this website or its content.

Third-party links

This site may contain links to third-party websites (including Calendly and doineedai.co.uk). These links are provided for convenience only. Blueprint Base Ltd has no control over the content or privacy practices of third-party sites and accepts no responsibility for them.

Governing law

These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising under these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Changes to these terms

We may update these terms from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of the site after changes are posted constitutes your acceptance of the revised terms.

Contact

For any questions about this policy or our data practices, please contact us at hello@blueprintbase.co.uk.